Talk to Your Clients About the Importance of Employee Engagement

Monday July 19th, 2021

Employee experience is a priority for the majority of organizations this year, and one of the ways employers are working to improve experience is through engagement. In fact, boosting engagement can help companies retain, encourage and inspire talent while also keeping employees aligned with company goals. It gives everyone a reason to flourish and strive for success with their tasks and their colleagues, and it can even have a positive impact on company culture – both internally and externally. 

As a professional employer organization (PEO), administrative services organization (ASO) or payroll service bureau, discussing the concept of employee engagement with your clients and identifying how they can improve upon their processes by leveraging technology can create numerous benefits that help drive growth and success. Below we highlight five key roles that an employee engagement solution should cover to maximize results and return on investment (ROI).


Your clients' human resources (HR) departments are at the helm and should be the ones to lead employee engagement strategies. This means identifying new ideas and investing time into fulfilling this role. Helping employees to understand what their company expects of them is also part of the responsibility and can be achieved by offering transparency and guidance.


In isolved’s HR Trends report, employees identified learning opportunities as the top way they’d like to be engaged by their employers. Coaching and training are commonly carried out by HR departments and it's up to these managers to determine ways to engage employees and promote continuous learning. This can be achieved by encouraging open dialog and addressing pitfalls, successes, and progress with the goal of helping each employee reach their peak performance. Access to a learning management system (LMS) also goes a long way in empowering employees to advance their skillset at their own pace.

Developing Expectations

It's essential to develop and manage expectations to keep employees on the right track. An understanding of these expectations – based on each specific employee's skills and job description – can enable teams to become stronger as everyone understands the importance of their role in the company.

Creating Objectives

Setting goals and objectives with a detailed plan in place can help employees climb from one success to another. Outlining these objectives in clear detail enables them to view goals and work diligently to achieve them. A human capital management (HCM) solution that provides performance management capabilities can ensure that both supervisors and employees are on the same page and monitoring the right objectives.


Tracking different metrics helps HR departments identify both the shortcomings and successes of employees. It enables them to focus on items for improvement and create additional strategies and action plans for refocusing employee activities. This measurement process can include pulse surveys, check-ins and other processes that help to align employees with company goals so that they feel that their contributions are truly meaningful.

Providing Tech to Support Engagement Initiatives

Discussing the process of employee engagement with your clients helps you to understand their HR technology requirements so that you can introduce solutions that align with their needs. It also helps bolster your trusted advisor status, leading to stronger, longer lasting and more profitable relationships. 

Kerrin Jesson

Vice President of PEO Enablement at isolved